Seo Technique: Link-building
With many businesses engaging in advertising wars in order to win over the majority of the Internet's viable market, it's easy to deduce the intensity of the competition. After all, the Internet and its network of information grow exponentially by the minute, while the increase in the number of users more or less takes a little slower.
Some businesses employ paid advertising on major commercial portals in the Internet, in hopes that the traffic generated by these pages will eventually flow into their own company website. Others make use of the ingenious pay-per-click (PPC) system, which virtually requires no start-up cost on the part of the advertiser. He or she only pays for the amount of traffic that he or she generates through the public's accessing his or her website through that particular link; no payment is made at the initial ad placement in various media.
These two means of advertising are aimed towards trying to be greatly accessible to a potential viable consumer market, because only then can profit be possibly made. These two methods of advertising, however, gain greater ground because they have the capacity to push up a website's ranking in the query results in search engines.
Query results in search engines, or the matches found by a search engine to the keywords entered by the user, are important because of the fact that these are the most effective tools through which users try to access information on the Internet. The volume of information existent on various topics is simply overwhelming, which is the reason why people make use of search engines to do for them the dirty work of going through Internet clutter and give them results ranked on the basis of relevance to what they are exactly looking for.
PPCs also increase the probability of finding the website ranked higher. Google Adwords, for instance, already creates an innate ranking system within their advertising system, so that even in prioritizing which advertisements are published in a particular page, the ones with greater relevance is made accessible to the public.
Another technique by which to hike up rankings is by providing quality information that is both highly relevant and targeted towards a particular set of keywords pre-determined by the website. With careful market study and a study of consumer behavior, businesses can study just what keywords yield traffic, and subsequently shape their business website in order to best address the demand.
However, with the Internet being as competitive as it is, it is not enough to employ just one of the many methods to increase traffic. Another means that has been acclaimed in truly delivering increased traffic into the website within the framework of SEO is link-building. Link-building is the process through which one website is advertised in another website dealing with a similar field of interest. Usually, an exchange of links can happen, which can provide mutual benefits to both businesses.
Link-building, and being in productive link exchanges, can make or break a SEO campaign to optimize the search engine. It requires a degree of experience and loads of interactive communication in order to make sure that the link does end up published in another website. When this does happen, one's website can already appear on the search engine more than once—the first is the direct page of the website containing it; the rest are outside access points from links by other pages.
This can be done first, by creating the impression of expertise in a particular field. By creating this impression both among colleagues and clients, the website becomes respected. Moreover, this can create a level of marketability on the part of the website, which will give people an easier time to trust the content of the pages. In effect, it becomes easier to build links with another website who may wish to be affiliated to the image and reputation built by the business.
Another way to do this is by soliciting the help of affiliate web pages. Businesses try to make affiliates by constantly reviewing products, articles, and services offered by other companies on their websites that could serve to complement the service or products to their own. This gives the other company greater impetus to provide links to the business because after all, it features their product. This also results in mutual referral, especially in the case of two complementary products.
Integral to the decision of building links with websites is the determination of the suitability of a particular website to become a link partner. Emphasis is placed on decent linking partners that more or less practice the same brand of ethical SEO as one's own. Moreover, targeting possible link partners who actually will be amenable to the idea of exchanging links is very important. By targeting invitations for link-building, the business gets a better opportunity to actually gain real link partners who will eventually link the business to their website.
Relevance, congruence, and even similar reputability are just some factors that can make link-building campaigns more effective. With effective links, a business's search engine appearance is maximized and magnified.
Saturday, 30 January 2010
Wednesday, 13 January 2010
5 Essential Steps To Web Site Search Engine Optimization
5 Essential Steps To Web Site Search Engine Optimization
Search engine optimization is the process of making sure that your website content and information helps you to achieve high ranking on search engines such that you will get traffic directed to your website through these search engines. 1. The very first and important step in search engine optimization (SEO) is to know all your niche keywords and phrases, and this begins with a good knowledge of your niche. If you want to attract some potential customers to your website, you should know the relevant keywords and phrases to use. When people are looking for information online, they type different keywords and phrases on search engines, and you will need to know these keywords and phrases. By having these keywords in your website content, your website will show up on search engines when people look for information that relates to these keywords. 2. Make maximum use of your keywords and key phrases. In order to make sure that your website is found by search engines, you will need to have your keywords in your web content and on your blog. Make sure that your web content is keyword-rich. Use your keywords in all the articles that you write. 3. Build your website such that your keywords and phrases are included in the content of your website, including the headlines on your website. 4. Expand one way and two way links to your website. Link building is one of the most effective ways to increase the visibility of your website on search engines. Build one way links by submitting articles with your website URL in the resources box, and participate in relevant forums and have your URL in your signature. Write product reviews and post them at other related websites and include your website URL. You can also exchange two way links with other web masters for related web sites. The more websites you have linking back to your website, the better your web site ranking will be on search engines. 5. Submit your website to website directories. This will help to improve your page ranking on search engines and will also drive traffic to your website. SEO is very important for the success of your website. Follow the steps outlined above and make your website visible on search engines. If your website ranking is high on search engines, it means that you can be easily found and a lot of traffic will be driven to your website.
Search engine optimization is the process of making sure that your website content and information helps you to achieve high ranking on search engines such that you will get traffic directed to your website through these search engines. 1. The very first and important step in search engine optimization (SEO) is to know all your niche keywords and phrases, and this begins with a good knowledge of your niche. If you want to attract some potential customers to your website, you should know the relevant keywords and phrases to use. When people are looking for information online, they type different keywords and phrases on search engines, and you will need to know these keywords and phrases. By having these keywords in your website content, your website will show up on search engines when people look for information that relates to these keywords. 2. Make maximum use of your keywords and key phrases. In order to make sure that your website is found by search engines, you will need to have your keywords in your web content and on your blog. Make sure that your web content is keyword-rich. Use your keywords in all the articles that you write. 3. Build your website such that your keywords and phrases are included in the content of your website, including the headlines on your website. 4. Expand one way and two way links to your website. Link building is one of the most effective ways to increase the visibility of your website on search engines. Build one way links by submitting articles with your website URL in the resources box, and participate in relevant forums and have your URL in your signature. Write product reviews and post them at other related websites and include your website URL. You can also exchange two way links with other web masters for related web sites. The more websites you have linking back to your website, the better your web site ranking will be on search engines. 5. Submit your website to website directories. This will help to improve your page ranking on search engines and will also drive traffic to your website. SEO is very important for the success of your website. Follow the steps outlined above and make your website visible on search engines. If your website ranking is high on search engines, it means that you can be easily found and a lot of traffic will be driven to your website.
Why Do We Attach So Much Importance To Google?
Why Do We Attach So Much Importance To Google?
It's not so very long ago that I used to subscribe to the notion that AOL and Yahoo believed they owned the Internet and had the right to control it. The over-the-top war on spam a clever smoke screen whilst our monitors were pumped with pop-ups that generated them millions.
During the last couple of years however, it seems that ownership of the Internet has been surrendered to a new overlord! GOOGLE! And we should all point our prayer mats to face Mountain View CA... Or should we?
For those of us involved in any form of search engine optimization (SEO), we are led to believe that if our websites are not recognised and accepted by our new master, then we are doomed to internet failure. Currently, there are hundreds of tutorials available within the Internet fraternity, offering tips, tricks and secret formulae 'guaranteed' to make our pages "Google-Friendly", and presented in a format which will be acceptable to this Search Engine Giant. Yet who knows what is acceptable to Google and what is not?
Google's regular algorithm changes are becoming more and more unpredictable and this deceit presents the potential for high damage to your website's profitability at short notice. In their Company Profile, Google claims that their mission is to "organize the world's information, and make it universally accessible and useful". It is questionable however, as to whether their methods offer the world free and relevant results for any search term, or whether they in fact, push forward information offered by those websites that adhere to Google's ever changing and secretive rulebook.
Since only a fraction of the World Wide Web is indexed by the "world's Leading Search Engine", it's not really rocket science to understand that the results offered in any Google search will not reflect the information available for that search term.
The Internet is there for all of us to enjoy. A free information system, with a level playing field when it comes to getting our websites noticed. Google's agenda now seems to be to present information from the highest bidders rather than delivering quality information to it's search pages. And what of "Google Ranking"? So much store is set by the importance of being ranked by Google, yet is it really that important?
For Example, let's say your interest is in Basket Weaving. You go to the Google Search page and enter "Basket Weaving" in the search box, hit the search button and... at No.2 on page 1 (a place we all dream of seeing our website for our main keyword) you will see "Underwater Basket Weaving", a website with a Google page rank of 2/10 and showing very limited information relevant to the requested search term. Now look at position 3 on page 1. Homecrafts Direct with a page rank of 0/10 and again quite limited in it's relevancy. Ok, now go to page 8 (A place we are led to believe has little chance of being noticed). At position one on the day of writing is SimplyBaskets.com, a beautifully presented, extremely informative webpage, with a Google Pagerank of 4/10, specializing in "Basket Weaving". It is clear from this simple exercise, which can be demonstrated using practically any search term you choose, that Google's awesome search techniques don't really work as well as they would have us believe. Perhaps it's their own constant meddling of protocol that will eventually expose them.
So why do we need Google? Does being ranked by Google make a difference? It would appear that one of the biggest, if not the most visited website on the Internet, Amazon.com don't fare any better than the rest of us where Google are concerned. They have a Google page rank of 0/10, and my Link Popularity Check software tells me that Google return no pages that link to Amazon.com - I find it difficult to believe that the "world's largest search engine" does not recognize it's links back to Amazon.Com
The word Google is a play on the word "Googol", the mathematical term for a 1 followed by 100 zeros, and whilst Google's founders Larry Page and Sergey Brin, coined it in an efforet to reflect their company's mission to organise an immense amount of information, I believe that the company's new agenda is to organise a similar amount of dollars into their bank account.
I do however swear that they will get no help from me in so doing! I am now cured of my Google adoration fixation, and I set about my search engine optimization duties treating all search engines the same. One can do little more than present an informative, attractive and useful website, with Meta Tags designed to help all search engines. The Internet belongs to us all, and hopefully it will stay that way for the forseeable future.
It's not so very long ago that I used to subscribe to the notion that AOL and Yahoo believed they owned the Internet and had the right to control it. The over-the-top war on spam a clever smoke screen whilst our monitors were pumped with pop-ups that generated them millions.
During the last couple of years however, it seems that ownership of the Internet has been surrendered to a new overlord! GOOGLE! And we should all point our prayer mats to face Mountain View CA... Or should we?
For those of us involved in any form of search engine optimization (SEO), we are led to believe that if our websites are not recognised and accepted by our new master, then we are doomed to internet failure. Currently, there are hundreds of tutorials available within the Internet fraternity, offering tips, tricks and secret formulae 'guaranteed' to make our pages "Google-Friendly", and presented in a format which will be acceptable to this Search Engine Giant. Yet who knows what is acceptable to Google and what is not?
Google's regular algorithm changes are becoming more and more unpredictable and this deceit presents the potential for high damage to your website's profitability at short notice. In their Company Profile, Google claims that their mission is to "organize the world's information, and make it universally accessible and useful". It is questionable however, as to whether their methods offer the world free and relevant results for any search term, or whether they in fact, push forward information offered by those websites that adhere to Google's ever changing and secretive rulebook.
Since only a fraction of the World Wide Web is indexed by the "world's Leading Search Engine", it's not really rocket science to understand that the results offered in any Google search will not reflect the information available for that search term.
The Internet is there for all of us to enjoy. A free information system, with a level playing field when it comes to getting our websites noticed. Google's agenda now seems to be to present information from the highest bidders rather than delivering quality information to it's search pages. And what of "Google Ranking"? So much store is set by the importance of being ranked by Google, yet is it really that important?
For Example, let's say your interest is in Basket Weaving. You go to the Google Search page and enter "Basket Weaving" in the search box, hit the search button and... at No.2 on page 1 (a place we all dream of seeing our website for our main keyword) you will see "Underwater Basket Weaving", a website with a Google page rank of 2/10 and showing very limited information relevant to the requested search term. Now look at position 3 on page 1. Homecrafts Direct with a page rank of 0/10 and again quite limited in it's relevancy. Ok, now go to page 8 (A place we are led to believe has little chance of being noticed). At position one on the day of writing is SimplyBaskets.com, a beautifully presented, extremely informative webpage, with a Google Pagerank of 4/10, specializing in "Basket Weaving". It is clear from this simple exercise, which can be demonstrated using practically any search term you choose, that Google's awesome search techniques don't really work as well as they would have us believe. Perhaps it's their own constant meddling of protocol that will eventually expose them.
So why do we need Google? Does being ranked by Google make a difference? It would appear that one of the biggest, if not the most visited website on the Internet, Amazon.com don't fare any better than the rest of us where Google are concerned. They have a Google page rank of 0/10, and my Link Popularity Check software tells me that Google return no pages that link to Amazon.com - I find it difficult to believe that the "world's largest search engine" does not recognize it's links back to Amazon.Com
The word Google is a play on the word "Googol", the mathematical term for a 1 followed by 100 zeros, and whilst Google's founders Larry Page and Sergey Brin, coined it in an efforet to reflect their company's mission to organise an immense amount of information, I believe that the company's new agenda is to organise a similar amount of dollars into their bank account.
I do however swear that they will get no help from me in so doing! I am now cured of my Google adoration fixation, and I set about my search engine optimization duties treating all search engines the same. One can do little more than present an informative, attractive and useful website, with Meta Tags designed to help all search engines. The Internet belongs to us all, and hopefully it will stay that way for the forseeable future.
Tuesday, 12 January 2010
Spamming Is Not A Good Seo Technique
Spamming Is Not A Good Seo Technique
Perhaps very few things can illustrate competition as vividly as the Web. After all, how can one website compete with thousands of other websites just like it?
If the attention span of an average Internet user is as expansive as a search engine's listing, then there's nothing to worry about. Unfortunately, though, that is not the case. Very likely, a person conducting a search on the Internet will probably just browse through the top 3 to 5 SERPs (search engine results pages) and stop there. Website that get buried in the 10th page and onwards will probably not get too much attention if certain measures are not undertaken.
Those measures are what are called search engine optimization (SEO). Experts in this field perform certain procedures which may be seen a "website boot camp" to get your website into fighting form that will compete in the top rankings of a search engine.
However, as it is with almost everything else, some shortcuts exist that are able to "cheat" search engines into placing a particular website at a high ranking, despite the fact that it offers no real information. These sets of shortcuts are called 'spamming".
SEO spam (or spamdexing) is a set of techniques that manipulate a website for the purpose of creating an unrealistic boost in its rankings on SERPs. Here are just some examples of some SEO spam:
1. Cloaking When a website presents a set of information to a search engine different from a set the user is seeing, then cloaking has been done. What usually happens is that the web page's code is relevant to the user's search keywords, but when the user visits that particular web page, he user sees a document that has little or nothing to do with his search.
2. Artificially networked sites There is really nothing wrong with creating links between one site to another so long as the links are relevant and serve to connect useful information.
However, spammers who perform this technique set up several web sites and link them together even the sites contain no real and useful information. The purpose for doing so is simply to create the illusion of a highly referenced site because of its density of links. If this is the case, then it can be considered spamming.
3. Blog and Forum Spam Online blogs and fora are a great source of information since it these formats are built to be updated within short intervals. This, in itself, what makes it a good reference for information, which is why search engines like to visit these sites and rank it well for the quality of information it holds.
However, spammers have taken advantage of this by flooding blogs and fora with irrelevant links to the websites they want to generate artificial ranking for. Not only are they cheating the search engine company by misleading a user to irrelevant information, they also interrupt the bloggers and the forum participants, which is downright rude.
4. Hidden text. Similar to cloaking, hidden texts are meant to make search engines think that a page is about one thing, while it is actually about another. But it fools the search engine this way: the text that the search engine is able to reads is camouflaged by making the text font color the same as the background. What happens is that the user is unable to read what the search engine saw, and therefore may be looking at a document that is not related to the user's search.
Other techniques are to create small, imperceptible links that a user can accidentally click on, thus generating more hits for a website even if the user had no intentions of visiting that site at all.
By this time, you probably already know why spamming is done. It is a shortcut used by some unscrupulous website owners to make their website rank high on SERPs. Folks who pose as SEO experts use these spamming techniques to get money for doing little to no work.
Now that you know who they are, and how they do it, here's why you should have nothing to do with spamming and the people who condone them.
The whole point of the Internet was to create a wealth of information that everyone can access and add to. The whole idea was to be able to create a place where information can be created and shared with others so that it can foster understanding despite physical borders.
Other results of this information have led to the development e-commerce and online businesses, which in itself is not necessarily a bad thing. It still contributes to a community of information and sharing.
However, spamming is fundamentally profiting at someone else's expense. A spammer profits by using other people to make his website rank higher than others without taking the necessary time and effort to make his website useful and relevant as what others have done.
It speaks poorly of website owners who see nothing but their own bottom lines in using the Internet. It is basically exploiting the trust and the willingness to share, which made the Internet such a promising venue for everyone.
Finally, it demeans honest SEO experts who take the time and effort to produce quality website and make it a point to follow the rules. Search engine marketing is helping to level the playing field so it can allow businesses of any to advertise right along side each other. And that is a commendable thing, which everyone should gladly support.
Search engines, on their part, are developing smarter technologies to detect spamming techniques in order to give users the best list of information from the Internet. Eventually, the spam methods mentioned above may be eliminated. But it is very likely other more sophisticated ones will come up. On your part, you can report spammers to these search engines when you encounter them. The more people like you who do this, the easier it will be to apprehend these cheaters and make it more difficult for spammers to do their thing.
Perhaps very few things can illustrate competition as vividly as the Web. After all, how can one website compete with thousands of other websites just like it?
If the attention span of an average Internet user is as expansive as a search engine's listing, then there's nothing to worry about. Unfortunately, though, that is not the case. Very likely, a person conducting a search on the Internet will probably just browse through the top 3 to 5 SERPs (search engine results pages) and stop there. Website that get buried in the 10th page and onwards will probably not get too much attention if certain measures are not undertaken.
Those measures are what are called search engine optimization (SEO). Experts in this field perform certain procedures which may be seen a "website boot camp" to get your website into fighting form that will compete in the top rankings of a search engine.
However, as it is with almost everything else, some shortcuts exist that are able to "cheat" search engines into placing a particular website at a high ranking, despite the fact that it offers no real information. These sets of shortcuts are called 'spamming".
SEO spam (or spamdexing) is a set of techniques that manipulate a website for the purpose of creating an unrealistic boost in its rankings on SERPs. Here are just some examples of some SEO spam:
1. Cloaking When a website presents a set of information to a search engine different from a set the user is seeing, then cloaking has been done. What usually happens is that the web page's code is relevant to the user's search keywords, but when the user visits that particular web page, he user sees a document that has little or nothing to do with his search.
2. Artificially networked sites There is really nothing wrong with creating links between one site to another so long as the links are relevant and serve to connect useful information.
However, spammers who perform this technique set up several web sites and link them together even the sites contain no real and useful information. The purpose for doing so is simply to create the illusion of a highly referenced site because of its density of links. If this is the case, then it can be considered spamming.
3. Blog and Forum Spam Online blogs and fora are a great source of information since it these formats are built to be updated within short intervals. This, in itself, what makes it a good reference for information, which is why search engines like to visit these sites and rank it well for the quality of information it holds.
However, spammers have taken advantage of this by flooding blogs and fora with irrelevant links to the websites they want to generate artificial ranking for. Not only are they cheating the search engine company by misleading a user to irrelevant information, they also interrupt the bloggers and the forum participants, which is downright rude.
4. Hidden text. Similar to cloaking, hidden texts are meant to make search engines think that a page is about one thing, while it is actually about another. But it fools the search engine this way: the text that the search engine is able to reads is camouflaged by making the text font color the same as the background. What happens is that the user is unable to read what the search engine saw, and therefore may be looking at a document that is not related to the user's search.
Other techniques are to create small, imperceptible links that a user can accidentally click on, thus generating more hits for a website even if the user had no intentions of visiting that site at all.
By this time, you probably already know why spamming is done. It is a shortcut used by some unscrupulous website owners to make their website rank high on SERPs. Folks who pose as SEO experts use these spamming techniques to get money for doing little to no work.
Now that you know who they are, and how they do it, here's why you should have nothing to do with spamming and the people who condone them.
The whole point of the Internet was to create a wealth of information that everyone can access and add to. The whole idea was to be able to create a place where information can be created and shared with others so that it can foster understanding despite physical borders.
Other results of this information have led to the development e-commerce and online businesses, which in itself is not necessarily a bad thing. It still contributes to a community of information and sharing.
However, spamming is fundamentally profiting at someone else's expense. A spammer profits by using other people to make his website rank higher than others without taking the necessary time and effort to make his website useful and relevant as what others have done.
It speaks poorly of website owners who see nothing but their own bottom lines in using the Internet. It is basically exploiting the trust and the willingness to share, which made the Internet such a promising venue for everyone.
Finally, it demeans honest SEO experts who take the time and effort to produce quality website and make it a point to follow the rules. Search engine marketing is helping to level the playing field so it can allow businesses of any to advertise right along side each other. And that is a commendable thing, which everyone should gladly support.
Search engines, on their part, are developing smarter technologies to detect spamming techniques in order to give users the best list of information from the Internet. Eventually, the spam methods mentioned above may be eliminated. But it is very likely other more sophisticated ones will come up. On your part, you can report spammers to these search engines when you encounter them. The more people like you who do this, the easier it will be to apprehend these cheaters and make it more difficult for spammers to do their thing.
Ethical Seo Techniques
Ethical Seo Techniques
Hundreds and thousands of people have made use of the Internet in a variety of ways, each in an attempt to subjugate its great power and potential to give profit and gain to users and businessmen. However, alongside the aims of these hardworking innovators and entrepreneurs are people who simply want to extort as much money from people in exchange for dubious products and services.
Web content is brought to a potential user by means of either direct recall of a particular service provider's website, or by blind searches done on various Internet search engine platforms made available by Internet software giants. By entering words, known as "keywords" relevant to the desired information, product, or service, into the search field, users can employ these blind searches to look for content closest to what they are looking for.
As is the practice, a search engine usually produces a list of websites matching the keywords provided by the user to a degree of relevance. These are ranked by relevance, quality of content, and sometimes, 'visitor votes" that come in the form of a measure of frequency of visits by people who usually find the content useful to them.
SEO, or Search Engine Optimization, is a method used by many businesses and entrepreneurs online in order to maximize the potential of the search engine by helping them rise in the ranks of the query response listings. SEO usually deals with organic searches, or those that need no payment to be listed among the list of likely matches to a client's keywords, as well as crawler search engines, which are search engines that literally crawl through web pages in search of relevant links and relations between pages in order to find relevant content.
Dubious figures in the Internet, however, have made use of the Internet to forward their own selfish desires, leading to an unethical use of the brilliant SEO model. This has led to a divergent field of SEO, called "black hat SEO". In this method, various deceptive schemes are used in order to manipulate search engines and dupe customers by providing them with websites that are completely useless. This method is also called 'spamdexing".
Ethical SEO techniques also exist in the Internet. Before even going into details, the most important ideal behind ethical SEO techniques is in providing better service to clients, and allowing this satisfaction to become key in promoting the website.
What does it take for a method to become an ethical SEO technique?
There are various ways under the central guideline to achieve them.
The first one is creating quality content for the users. After all, no ethical SEO technique tries to get the better of any customer, or even harm them to the slightest extent. By providing quality content, users receive useful, timely, and secured information when they need it.
In order for that to be achieved, no amount of exaggeration or manipulation of the nature and content of the website is done to lead customers into believing that it contains the website relevant to their query. Ethical SEO does not employ any method that will mislead the customer into a site, and even offend the customer once he or she has found his or her way into the website.
Moreover, ethical SEO techniques do not, in any way, violate any laws as regards intellectual property rights, international law, or spamming laws implemented at every level of every way. This would include not claiming for their own products and services that are not theirs to sell or produce just so they can fool users into providing sensitive information through which they can extort money.
A website employing ethical SEO techniques will never try to exaggerate and reflect a company's image any more than how it should be portrayed; doing so, in effect, manipulates the customer into trusting a company based on falsity.
Relevant to various security issues existent on the Internet, one last measure of how ethical a SEO technique is lies in the protection of its customers on the basis of privacy agreements. In providing the service sought by the client, ethical SEO techniques protect the confidentiality and sensitivity of the information made known to them in confidence by their clients.
Both goals aim to achieve the same end of profit. However, the road diverges and one must pick one over the other. In the end, ethical SEO techniques allow for users to maximize the profit they pay without impinging on the rights of other people an manipulating others; this by far is the best option to go.
Hundreds and thousands of people have made use of the Internet in a variety of ways, each in an attempt to subjugate its great power and potential to give profit and gain to users and businessmen. However, alongside the aims of these hardworking innovators and entrepreneurs are people who simply want to extort as much money from people in exchange for dubious products and services.
Web content is brought to a potential user by means of either direct recall of a particular service provider's website, or by blind searches done on various Internet search engine platforms made available by Internet software giants. By entering words, known as "keywords" relevant to the desired information, product, or service, into the search field, users can employ these blind searches to look for content closest to what they are looking for.
As is the practice, a search engine usually produces a list of websites matching the keywords provided by the user to a degree of relevance. These are ranked by relevance, quality of content, and sometimes, 'visitor votes" that come in the form of a measure of frequency of visits by people who usually find the content useful to them.
SEO, or Search Engine Optimization, is a method used by many businesses and entrepreneurs online in order to maximize the potential of the search engine by helping them rise in the ranks of the query response listings. SEO usually deals with organic searches, or those that need no payment to be listed among the list of likely matches to a client's keywords, as well as crawler search engines, which are search engines that literally crawl through web pages in search of relevant links and relations between pages in order to find relevant content.
Dubious figures in the Internet, however, have made use of the Internet to forward their own selfish desires, leading to an unethical use of the brilliant SEO model. This has led to a divergent field of SEO, called "black hat SEO". In this method, various deceptive schemes are used in order to manipulate search engines and dupe customers by providing them with websites that are completely useless. This method is also called 'spamdexing".
Ethical SEO techniques also exist in the Internet. Before even going into details, the most important ideal behind ethical SEO techniques is in providing better service to clients, and allowing this satisfaction to become key in promoting the website.
What does it take for a method to become an ethical SEO technique?
There are various ways under the central guideline to achieve them.
The first one is creating quality content for the users. After all, no ethical SEO technique tries to get the better of any customer, or even harm them to the slightest extent. By providing quality content, users receive useful, timely, and secured information when they need it.
In order for that to be achieved, no amount of exaggeration or manipulation of the nature and content of the website is done to lead customers into believing that it contains the website relevant to their query. Ethical SEO does not employ any method that will mislead the customer into a site, and even offend the customer once he or she has found his or her way into the website.
Moreover, ethical SEO techniques do not, in any way, violate any laws as regards intellectual property rights, international law, or spamming laws implemented at every level of every way. This would include not claiming for their own products and services that are not theirs to sell or produce just so they can fool users into providing sensitive information through which they can extort money.
A website employing ethical SEO techniques will never try to exaggerate and reflect a company's image any more than how it should be portrayed; doing so, in effect, manipulates the customer into trusting a company based on falsity.
Relevant to various security issues existent on the Internet, one last measure of how ethical a SEO technique is lies in the protection of its customers on the basis of privacy agreements. In providing the service sought by the client, ethical SEO techniques protect the confidentiality and sensitivity of the information made known to them in confidence by their clients.
Both goals aim to achieve the same end of profit. However, the road diverges and one must pick one over the other. In the end, ethical SEO techniques allow for users to maximize the profit they pay without impinging on the rights of other people an manipulating others; this by far is the best option to go.
Seo For Adsense
Seo For Adsense
If you've been using Google's AdSense on your pages you obviously feel the need to somehow generate even more traffic for your website, which in turn would translate to more AdSense click and a higher income.
But who do you do this? Well, the major way you'll get visitors to see your website (other then using AdWords, which is encouraged as well) is to use some techniques to have search engines send more and more users towards your page, by ranking high in search results for your topics of interest.
Believe it or not this is a technique, better known as search-engine optimization or simply SEO. So here are a bunch of tips that come handy under every amateur or professional optimizer's belt.
The first thing you need to take care of is the actual source code and layout of your page. This has to be kept as simple as possible. The problem comes when AdSense and the search engines themselves begin to have troubles in extracting the most relevant keywords on your site because of a too complex layout.
Secondly, try to have each one of your pages target only one specific topic. This way it is a lot easier for them to get indexed properly and for the AdSense ads to be consistent with the content of the site itself.
Also, try not to include too many hyperlinks in your page as well. This also means you should try not to use too many AdSense ads on your page either.
If there are certain keywords you wish to target, make sure the word you wish to target is present in the title, in the first paragraphs as well as in the name of the file. While you're at it you might want to ensure the word springs up in the page's last paragraphs.
And of course, it's very important for your content to have original and compelling content. How do you do this? Well the easiest way to do it is to find something you're really passionate about. That way, providing you give it a lot of effort you're bound to have a great page quite fast.
If the content you use in your site is in the public domain (which is highly discouraged) make sure that you at least give it an original title, and add an opening and a closing paragraph of your own.
This takes a little while, but if, after waiting, you still can't find your page near the top, you should try rewriting your title and your first and last paragraphs. It doesn't take much, often just changing a few words will give you the right results.
And of, course there's the use of keyword tools that may aid you in finding some good keywords to include on your page that will drive visitors to your site more and more.
So those are about the basic techniques in search engine optimization. You can find a lot of computer tools to aid you in doing this, and of course, Google is a great place to search for this.
In the end, you'll find that SEO is a complex topic, and entire books have been written on the topic as well. You might find that you have a lot of optimization you need to do in order to get more and more visitors to your site and clicking those precious AdSense banners.
You need to have optimized niche website templates for best results. You may find the best adsense templates and blog templates at www.AdsenseTemplates.com (http://www.adsensetemplates.com). They are offering 100 fresh new templates every month.
If you've been using Google's AdSense on your pages you obviously feel the need to somehow generate even more traffic for your website, which in turn would translate to more AdSense click and a higher income.
But who do you do this? Well, the major way you'll get visitors to see your website (other then using AdWords, which is encouraged as well) is to use some techniques to have search engines send more and more users towards your page, by ranking high in search results for your topics of interest.
Believe it or not this is a technique, better known as search-engine optimization or simply SEO. So here are a bunch of tips that come handy under every amateur or professional optimizer's belt.
The first thing you need to take care of is the actual source code and layout of your page. This has to be kept as simple as possible. The problem comes when AdSense and the search engines themselves begin to have troubles in extracting the most relevant keywords on your site because of a too complex layout.
Secondly, try to have each one of your pages target only one specific topic. This way it is a lot easier for them to get indexed properly and for the AdSense ads to be consistent with the content of the site itself.
Also, try not to include too many hyperlinks in your page as well. This also means you should try not to use too many AdSense ads on your page either.
If there are certain keywords you wish to target, make sure the word you wish to target is present in the title, in the first paragraphs as well as in the name of the file. While you're at it you might want to ensure the word springs up in the page's last paragraphs.
And of course, it's very important for your content to have original and compelling content. How do you do this? Well the easiest way to do it is to find something you're really passionate about. That way, providing you give it a lot of effort you're bound to have a great page quite fast.
If the content you use in your site is in the public domain (which is highly discouraged) make sure that you at least give it an original title, and add an opening and a closing paragraph of your own.
This takes a little while, but if, after waiting, you still can't find your page near the top, you should try rewriting your title and your first and last paragraphs. It doesn't take much, often just changing a few words will give you the right results.
And of, course there's the use of keyword tools that may aid you in finding some good keywords to include on your page that will drive visitors to your site more and more.
So those are about the basic techniques in search engine optimization. You can find a lot of computer tools to aid you in doing this, and of course, Google is a great place to search for this.
In the end, you'll find that SEO is a complex topic, and entire books have been written on the topic as well. You might find that you have a lot of optimization you need to do in order to get more and more visitors to your site and clicking those precious AdSense banners.
You need to have optimized niche website templates for best results. You may find the best adsense templates and blog templates at www.AdsenseTemplates.com (http://www.adsensetemplates.com). They are offering 100 fresh new templates every month.
Sunday, 10 January 2010
Why Is Search Engine Optimization (seo) Important?
Why Is Search Engine Optimization (seo) Important?
The Internet has provided ways to revolutionize how we live our daily lives. It has crawled into the different dimensions of human lives- business, communication, information dissemination, personal relationships. People have made a paradigm shift towards using the Internet to aid them in their daily activities.
With this context in mind, many people are continuously struggling to get noticed in the world of the Internet. Websites are growing like mushrooms everywhere, every time. How can one's website get past the millions of other websites and eventually be noticed by its target audience?
Search engine optimization aims to achieve the goal of getting more visitors to a website by helping it get higher rankings in the search engines. This simply means that search engine optimization's goal is to make a website appear on the first pages, if not the first page of a search done through the search engine.
There are two ways to be able to get noticed by search engines. One is through pay-per-click-advertisements. A good example of a pay-per-click system that is employed by search engines is the Google Adwords system. It has created a hype and has given Google around 5 billion dollars in terms of revenue per year. Webmasters can place their bids to be shown when a keyword is searched by a surfer. The highest bidders will get their sites to appear first when the search is being done.
The second way of getting high rankings from search engines is through organic searches. Search engines evaluate websites by using what they call 'spiders." These programs scan the websites and collects information about them. They then collate the information and pass it on to the search engine. This area is primarily the main arena of search engine optimization. It utilizes a set of methods to be able to get search engines to list the website on high ranks.
Traffic
The main purpose of search engine optimization is to increase the traffic generated by a website. Websites are built to be seen by Internet surfers and search engines can help it achieve this goal.
The power of the search engine should not be underestimated. It is one of the building blocks of the foundation of the Internet. A survey showed that 90% of all Internet users employ search engines to aid them in their Internet-related activities. Google, the dominant player in the search engine industry, generates 70% of all search-related Internet activity.
People and Search Engines are alike
Search engines behave like people. They like websites which contain substantive information about a certain topic. The best sites usually appear first in search engines because people like them as well as the search engines.
Search engine optimization does not only generate traffic, it helps maintain the traffic. The behavior of the search engine is indicative to the behavior of the people who visit the website. Search engine optimization leads to the optimization of a webpage or a website. It will lead to a website which is more organized and a website which contains substantive information.
Target Audience
The use of the search engine to be able to target one's target audience is one of the most effective Internet marketing strategies. It is not like other on-line marketing techniques (such as email marketing) which can lead to a lot of leakages in terms of targeting the right audience.
Search engines segment the market and connect the right people together. People search for topics which they are interested in and this is the main strength of search engines in connecting markets together.
Cost Effectiveness
One can do search engine optimization under the assumption that he knows what he is doing. Search engine optimization is a full-time job and has a very long learning curve. This is why most people would resort to out-sourcing the job to experts who are good at what they do. One should be cautious, however, in hiring a search engine optimization company or consultant. Factors such as pricing and service should carefully be assessed before signing a deal. If done properly, search engine optimization is a very cost effective way of getting more people to know about one's products or to know about a certain issue or event that a website is disseminating.
SEO is very important for websites since it determines the position of the website in comparison with its competitors. It does not only generate traffic from the targeted audience but is also a cost-effective way of optimizing the website.
The Internet has provided ways to revolutionize how we live our daily lives. It has crawled into the different dimensions of human lives- business, communication, information dissemination, personal relationships. People have made a paradigm shift towards using the Internet to aid them in their daily activities.
With this context in mind, many people are continuously struggling to get noticed in the world of the Internet. Websites are growing like mushrooms everywhere, every time. How can one's website get past the millions of other websites and eventually be noticed by its target audience?
Search engine optimization aims to achieve the goal of getting more visitors to a website by helping it get higher rankings in the search engines. This simply means that search engine optimization's goal is to make a website appear on the first pages, if not the first page of a search done through the search engine.
There are two ways to be able to get noticed by search engines. One is through pay-per-click-advertisements. A good example of a pay-per-click system that is employed by search engines is the Google Adwords system. It has created a hype and has given Google around 5 billion dollars in terms of revenue per year. Webmasters can place their bids to be shown when a keyword is searched by a surfer. The highest bidders will get their sites to appear first when the search is being done.
The second way of getting high rankings from search engines is through organic searches. Search engines evaluate websites by using what they call 'spiders." These programs scan the websites and collects information about them. They then collate the information and pass it on to the search engine. This area is primarily the main arena of search engine optimization. It utilizes a set of methods to be able to get search engines to list the website on high ranks.
Traffic
The main purpose of search engine optimization is to increase the traffic generated by a website. Websites are built to be seen by Internet surfers and search engines can help it achieve this goal.
The power of the search engine should not be underestimated. It is one of the building blocks of the foundation of the Internet. A survey showed that 90% of all Internet users employ search engines to aid them in their Internet-related activities. Google, the dominant player in the search engine industry, generates 70% of all search-related Internet activity.
People and Search Engines are alike
Search engines behave like people. They like websites which contain substantive information about a certain topic. The best sites usually appear first in search engines because people like them as well as the search engines.
Search engine optimization does not only generate traffic, it helps maintain the traffic. The behavior of the search engine is indicative to the behavior of the people who visit the website. Search engine optimization leads to the optimization of a webpage or a website. It will lead to a website which is more organized and a website which contains substantive information.
Target Audience
The use of the search engine to be able to target one's target audience is one of the most effective Internet marketing strategies. It is not like other on-line marketing techniques (such as email marketing) which can lead to a lot of leakages in terms of targeting the right audience.
Search engines segment the market and connect the right people together. People search for topics which they are interested in and this is the main strength of search engines in connecting markets together.
Cost Effectiveness
One can do search engine optimization under the assumption that he knows what he is doing. Search engine optimization is a full-time job and has a very long learning curve. This is why most people would resort to out-sourcing the job to experts who are good at what they do. One should be cautious, however, in hiring a search engine optimization company or consultant. Factors such as pricing and service should carefully be assessed before signing a deal. If done properly, search engine optimization is a very cost effective way of getting more people to know about one's products or to know about a certain issue or event that a website is disseminating.
SEO is very important for websites since it determines the position of the website in comparison with its competitors. It does not only generate traffic from the targeted audience but is also a cost-effective way of optimizing the website.
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